Applications & Trends in SaaS Market in APAC Region (2010 – 2015)
With the advent of internet, organizations now have the option to use application on demand rather than buying the complete license of the application. Initial low cost of implementation and flexibility of usage ,coupled with a growing mindset among enterprises and business users to try web-based applications, are among the key factors that have contributed to a dynamic regional SaaS market.
The APAC Software as a Service (SaaS) market is expected to grow from $390 million in 2008 to $4321 million in 2015, at an estimated CAGR of 41.0% from 2008 to 2015. The appeal and reach of software as a service (SaaS) continue to grow rapidly among enterprises in Asia Pacific. Australia & New Zealand (ANZ) is the largest regional SaaS market in Asia Pacific. SAAS is gaining momentum in ANZ because of the market’s resemblance to the North American market with better broadband penetration, availability of applications getting delivered in SaaS mode and overall greater adoption of IT in general. Developing economies like India and China are expected to register a high growth rate compared to the entire APAC in the coming years. The other nations like Hong Kong and Singapore shall follow the trend as the number of applications offered in SaaS mode increases. Currently, Customer Relationship Management (CRM), ERP and Collaboration are widely used applications in SaaS mode with high uptake across verticals. As the market matures, end-users are gradually showing increasing interest towards applications like HRM, e-learning and e-procurement platforms. Among the various verticals in the industry, SaaS awareness is high in the telecom sector, which results in comparatively higher adoption. This trend is expected to continue in the coming years. If we look from the perspective of the size of the organizations, small and medium size enterprises are showing more interest towards adopting this technology as the initial cost of implementation is low. Ease of usage with low capital investments is the major reason why SaaS applications are increasingly finding favors with SMBs. At present, concerns like security of data and lack of bandwidth are restricting the growth of this market. However, with keen involvement of the vendors and increase in understanding by the end-users, the market of SaaS is expected to grow at a high rate in the Asia Pacific region. In future, we shall see more innovative pricing models which the vendors might use to lure the end-users and only the fittest will survive the market churn that is on its way. The current situation of supply outnumbering demand is likely to continue as the internet makes it easier to create new applications. We anticipate a SaaS providers’ and applications’ boom over the next few years; which will boost adoption. Markets Covered The study includes vendors and independent software vendors, distributors and users in the APAC region and identifies crucial trends that determine the growth of the market. The report analyzes the APAC SaaS markets and identifies crucial parameters governing the growth of the market:ADVANTAGES AND APPLICATIONS OF SAAS
TRENDS IN APAC SAAS MARKET:PricingTechnologyApplicationsVerticalsHorizontalsMarket size and forecast KEY SAAS APPLICATION DYNAMICS IN APAC CRMCOLLABORATIONERP/SCM/PLMON-DEMAND HR SOLUTIONS DEMAND ANALYSIS GEOGRAPHYAPPLICATIONSHORIZONTALSVERTICALS COMPETITIVE LANDSCAPE FOR 35 VENDORS IN THE REGION The report also analyzes the recent developments and strategies of the vendors in the SaaS market of APAC region. In addition to market sizes and forecasts, the report also provides a detailed analysis of the market trends and factors influencing market growth by offering in-depth analyses of the SaaS applications markets APAC. The report highlights the burning issues in the region and draws competitive landscape of the SaaS applications market, providing an in-depth comparative analysis of the key players.
Stakeholders The targeted audience for this report includes:Independent software vendorsDistributors of applicationsEnd users of applicationsSmall and medium enterprises who would like to lessen theiroperational costsSoftware Application developersVendors who supply internet connectionInternet usersEnterprises and businesses that require business-specific applications based on demand
Research Methodology The report uses a combination of primary and secondary research to arrive at market size of the SaaS market is calculated using a bottom-up approach.Market sizes were also verified by the vendors involved.Prices and pricing trends in different geographies were identified and analyzed through secondary research.